New Balance and the American fashion designer Todd Snyder, launched three limited edition sneakers. New York City greenmarkets are the biggest inspiration for these series. Snyder was thinking about the Farmer’s Market capsule during last year’s lockdown. His yearning is to visit Union Square New York with his little daughter. This concept he translated on every shoe New Balance 327 x Todd Snyder.
This series comes in three different colour stories. Wheat, Pineapple and Pomegranate as an icon from three groups of food and that is grains, fruits and vegetables. We can feel the hustle and bustle of city life. We also can imagine the farm stand from those three vibrant colours.
Farmer Market Campaign
Snyder is really serious about these designs. Together with his three favourite New York culinary figures, they are promoting his “Farmer market” collaboration. Dan Kluger, Christina Tosi and Andy Baraghani are the stars for that campaign. From this collaboration, Snyder donated 10.000 dollars to environmental organisation GrowNYC as a part of his commitment to the culinary segment.
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