The ‘Up In The Clouds’ Sneaker Collection: Jaden Smith’s Latest with New Balance

On November 15, 2024, Jaden Smith and New Balance released their latest collaboration, titled “Up In The Clouds”. This new release continues their ongoing partnership with the MSFTSrep x New Balance 0.01 series, featuring two distinct colorways: Baltic Sea and Linen (or Sand).

The name “Up In The Clouds” was chosen by Jaden Smith himself. It inspired by the concept of the sky meeting the beach a symbolic representation of nature, imagination, and dreams coming together. The artistic interpretation of sand on the ground and clouds in the sky perfectly aligns with Jaden’s creative vision, emphasizing the blend of natural elements and abstract thought. This name reflects Jaden’s personality and his identity as an artist deeply connected to creativity and the world around him.

Shop: Jaden Smith x New Balance

The Linen or Sand colorway draws inspiration from Renaissance paintings of the 1700s in Florence, contributing to the collection’s eccentric and retro aesthetic, which is a new direction for the MSFTSrep 0.01. On the other hand, the Baltic Sea variant features a full leather base. It offers a different texture and style while maintaining the same innovative design principles.

Shop: Jaden Smith x New Balance

The MSFTSrep 0.01 model blends retro basketball aesthetics. Influenced by designs like the New Balance 550 with a futuristic twist. This is most evident in the unique layered midsole design that gives the shoes their standout look. This collaboration, which began in 2023, marks a continued evolution of Jaden Smith’s partnership with New Balance.

About Jaden Smith

Jaden Smith is a multifaceted artist known for his work as an actor, rapper, singer, fashion designer, and environmental activist. Born to Will Smith and Jada Pinkett Smith, Jaden gained fame with his roles in films such as “The Pursuit of Happyness” (2006), “The Karate Kid” (2010), and “After Earth” (2013). As a musician, he also captured the public’s attention with his rap hit “Never Say Never” alongside Justin Bieber.

In addition to his artistic endeavors, Jaden is committed to sustainability. He founded Just Water, a company dedicated to providing eco-friendly water solutions. Jaden is also the creative force behind MSFTSrep, his own fashion brand, which emphasizes imagination and sustainability in its designs. Throughout various interviews, Jaden has consistently spoken about the importance of creative expression, innovation, and environmental responsibility in his work.

Why This Collaboration Makes Sense

The collaboration between Jaden Smith and New Balance aligns perfectly due to their shared values of innovation, creativity, and sustainability. Both entities prioritize design that is both functional and environmentally conscious, making this partnership a natural fit. The result is a sneaker that not only serves as a fashion statement. But also represents a commitment to a more sustainable future.

Shop: Jaden Smith x New Balance

This collaboration is likely to appeal to a younger audience that values trendiness while also caring deeply about sustainability. It’s more than just a product. It’s a statement that innovation and conscious design can coexist, shaping a future where creativity and environmental care go hand in hand.

If you’re a fashion-forward, eco-conscious individual, don’t miss out on this collaboration. Check out the full collection at New Balance and explore how Jaden Smith and New Balance are shaping the future of sustainable design.

Explore collaboration opportunities with Twinkle So Bright, including guest writing, paid blog collaborations, advertising your products and services, or taking advantage of our shopping service.