The Iconic Adidas Originals SL 72 – A Blend of Athletic Heritage and Modern Design
Adi Dassler, the founder of Adidas, consistently improved athletic performance through design and technology with his innovative approach to sports footwear. Under his direction, the Adidas Originals SL 72 was developed specifically for the 1972 Munich Olympics. Lightweight shoes were the focus of innovation to set the SL 72 apart from other athletic shoes of the time. Adi Dassler, together with his team of designers and engineers at Adidas, ensured that the shoe met high standards.
Super Light
The “SL” in SL 72 stands for “Super Light,” reflecting its lightweight design intended for athletes. A notable fact about these shoes is that the SL 72 was one of the first shoes to feature the Adidas Trefoil logo, which has since become an iconic symbol of quality and style beyond the world of sports, serving as a fashion trademark.
Nylon and suede were used for the material and construction of the SL 72, making it lightweight and breathable. The SL 72 typically weighs around 225-280 grams per shoe. The rippled sole provides excellent traction and durability, suitable for various athletic activities.
The year of its release, 1972, corresponds with the Munich Summer Olympics, where the SL 72 made its debut. Despite being initially designed as a running shoe, the SL 72 quickly gained popularity due to its performance and comfort, becoming a staple in casual wear because of its sleek design and appealing colorways. In the 1980s and 1990s, these shoes reached their peak popularity among fashion enthusiasts.
Reissued
After temporarily pausing the production of the Adidas Originals SL 72, Adidas reissued it in the 2000s as part of its retro line-up due to its iconic status and popularity. The reissue attracted nostalgic consumers and new generations of sneaker enthusiasts. Despite the reissue, Adidas maintained the classic design while incorporating modern materials and construction to meet contemporary standards.
The SL 72 is a testament to Adidas’ ability to create products that blend athletic heritage with modern sneaker trends. Highly sought after by collectors, vintage models and limited edition releases often command high prices in the sneaker market.
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